Ethics Initiative

Credibility in science has become an enormous problem. Some observers point to the 'believability gap' as a main reason for ecosystem degradation. Much of this credibility gap is the result of individuals and institutions that have strong interests in finding answers that suit their own immediate profitability. Industry-sponsored science, for example, is often suspect. It is thus not surprising when industry-sponsored scientists intentionally bias scientific studies or even falsify data. Similarly, some high profile conservation groups and environmentalists have been caught intentionally biasing results or exaggerating environmental problems. Such violations of ethical conduct too often leave decision makers and the public incapable of distinguishing credible science from pseudo-science or biased science. Conservation Science Institute's new ethics initiative will focus on making such distinctions transparent, thereby raising the ethical standards of science and conservation initiatives.

Online Ethics Center for Engineering and Science
On Being A Scientist: Responsible Conduct In Research

New Sustainability Communications practice,P3 blog launched... P3 blog: Communicating People, Profits, and Planet.  The P3 blog displays news and views about the way Earth is being managed from the Sustainability Communications practitioners. 

Huff, D. 1993. How to Lie with Statistics. New York, NY: Norton

Van Deveer, Donald and Christine Pierce. 1997. The Environmental Ethics and Policy Book : Philosophy, Ecology, Economics. Wadsworth Publishing.